This week, the Cool Tech of the Week is Offeo and it does exactly that, make video creation easy and affordable.
What I specifically like about Offeo is the animation that is possible. They give you a timeline approach to adding elements and with simple click options you can animate any objects in your video. This is stuff that used to only be possible in very expensive tools.
I still have to dive in and do some more work with it, but out of the box are some templates that you can easily customize to get started with.
Check it out, our Cool Tech of the Week, Offeo.