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🚀 Here are my best finds for a Tech Smart Boss this week - Issue #188

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June 13 · Issue #188 · View online
Tech Smart Boss
From The Archives Podcast from Tech Smart Boss
Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way) - Podcast.co
Top Articles of the Week
An Expert Guide to Hiring for Startups
How to Write Evergreen Content That Will Smash Google Rankings - Moss Media
30 Best Productivity Tools to Boost Your Employees’ Performance | Kevintpayne.com
Privacy browser Brave under fire for violating users’ trust - Decrypt
13 Apps to Take the Stress out of Business - BookedIN
Cool Tech of the Week
We always talk about in our podcast that personalization helps to drive conversions. You want to segment users as much as possible and drive a message that hits as close as home as possible.
This week I had the pleasure of working with a Wordpress plug-in that makes it super simple to personalize your webpages. They are the Cool Tech of the Week, If-So.
If-So gives you a long list of personalization triggers, from UTM and querystring parameters to the time of day or geographical location. With each trigger you can personalize text, images, even video embeds using simple Wordpress shortcodes.
Check out the examples on their website and if you are using Wordpress and haven’t dived into personalization yet, I suggest you check out If-So, our Cool Tech of the Week.
If-So Dynamic Content (WordPress Plugin) | Home
That's it for this edition
Feedback? Suggestions? Email me at david@techsmartboss.com and please, please, please, share the newsletter and www.techsmartboss.com with anyone else you may think will like it!
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