We always talk about in our podcast
that personalization helps to drive conversions. You want to segment users as much as possible and drive a message that hits as close as home as possible.
This week I had the pleasure of working with a Wordpress plug-in that makes it super simple to personalize your webpages. They are the Cool Tech of the Week, If-So.
If-So gives you a long list of personalization triggers, from UTM and querystring parameters to the time of day or geographical location. With each trigger you can personalize text, images, even video embeds using simple Wordpress shortcodes.
Check out the examples on their website and if you are using Wordpress and haven’t dived into personalization yet, I suggest you check out If-So, our Cool Tech of the Week.