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🚀 Here are my best finds for a Tech Smart Boss this week - Issue #238

Tech Smart Boss
From the Archive Podcast from Tech Smart Boss
Episode 114: How To Align Your Sales and Support Organizations - The Tech Smart Boss Podcast -
Top Articles of the Week
How to Safeguard Brand Trust With Email Authentication - MailerSend
The Problems Using Personality Tests For Hiring | Vervoe
2 hours → $ 38 → 41 Conversions: How To Create An Advertising Campaign Quickly And Safely — Serpstat Blog
Closing the Customer Feedback Loop to Improve your SaaS Product – Beamer
Cool Tech of the Week
I’m sure you already know this, but you have absolutely no idea who is behind most of the traffic to your website. If you’re lucky to have a 5% conversion rate on your traffic, that leaves 95% of your traffic as unknown.
We’ve talked about some tools in the past that can help close that gap. Regular website analytic tools like Google Analytics, Clicky, and SplitBee can give you generic data on location for example.
Tools like Microsoft Clarity can actually show you what users are doing on your website (via recording), but you still don’t know who they are.
Then there are tools like Happier Leads that take it to another level and actually tells you the company that anonymous visitor may be from (using the same type of technology as this week’s Cool Tech of the Week).
This week’s Cool Tech of the Week is a tool similar to Happier Leads, except it’s free (currently in beta) and it’s provided by one of the best identify firms in the industry, Clearbit. (Caution: If it’s free, you are the product, so I am sure Clearbit is improving it’s data by using your traffic, just a FYI).
We first mentioned Clearbit in Episode 47 of our podcast in the context of user enrichment data, they are now taking that data to your website and enriching your anonymous visitors into the company they are from.
Of course, this opens up intent marketing and outreach options for your business and a whole new level of trying to sell your products and goods.
Check it out, sign up and put the snippet on your website and see what you think. A tool like this can help you score leads better and do better outreach to companies that you know are interested or researching your solutions.
Website Visitor Tracking Tool [Weekly Reports] | Clearbit
That's it for this edition
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David Ferguson
David Ferguson @techsmartboss

We curate the best articles on the web to bring you actionable ideas to grow your business via do-it-yourself technology (plus we make videos to show you how). Delivered once a week, Saturday at 10am.

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