I mentioned the BriteVerify API above in the Video of the Week section, so I’m going to have it be our Cool Tech of the Week this newsletter. I integrated their API into my website forms but you can also take any list of emails that you have and run it through their interface to make sure they are valid. Why would you want to do that? If you’re doing any marketing to your e-mail list, especially an older list, it’ll help you prevent a lot of bouncebacks and improve your deliverability with your ESP (email service provider). Check them out….