Ask any startup founder how things are going and theyâll tell you itâs âgoing greatâ. Theyâll talk about some new feature theyâre rolling out, or a new round of funding. Or maybe theyâll mention how much user growth theyâve had or that they just got covered in TechCrunch. All signs will point to âcrushing itâ. But, for better or worse, thereâs a very high probability that they are, in fact, not crushing it. The exact opposite, actually.
