Sure Google Analytics is free, but there’s a reason so many consultants are making a living doing Google Analytics. I’ve been using a paid account at Clicky for a few years and I check my account every day for a few seconds or minutes just to keep track of what’s hot and not on my websites. My opinion is something paying a little to make a task super easy is better than using a free product and spending more time than it’s worth. You can still use GA on your sites like I do for the more advanced things like retargeting, e-commerce, etc, and keep Clicky for the day to day review.