Tech Smart Boss

By David Ferguson

Here are my best finds for a Tech Smart Boss this week - Issue #45

#45・ Sep 9, 2017

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New Videos from Tech Smart Boss

Getting Started with AcademyOcean - A New Way to Onboard, Train, and Educate Your Customers

One of the best ways to build a loyal and enthusiastic customer base is to consistently deliver value and to have a culture of customer service in your busin…

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New Podcast from Tech Smart Boss

Episode 40: The Negatives of Leveraging Cloud and SaaS Technology In Your Business

Stream Episode 40: The Negatives of Leveraging Cloud and SaaS Technology In Your Business by Tech Smart Boss from desktop or your mobile device

soundcloud.com

Top Articles of the Week

10 Lessons from Startups that bootstrapped their way to growth

Whilst many Founders talk of that ‘gut feeling’ and developing product can feel very intuitive. It’s a dangerous feeling because our intuition is often wrong. A good process will maximise your chances

medium.com

Five Ways to Get Views and Reach People on YouTube

YouTube is a great tool for building your audience and authority and getting comfortable on video. Here is how to get started and be successful on YouTube.

blog.teachable.com

How to Grow Your Startup Revenue

As Steve Blank insists, startups are “organizations formed to search for a repeatable and scalable business model” and businesses that struggle to grow and scale relatively quickly are destined to…

medium.com

Sumo Growth Study: How Slack Generates 100,000,000 Website Visitors Per Month

Peek inside Slack’s multi-million dollar marketing strategy.

sumo.com

Cool Tech of the Week

In episode 39 of the podcast, I talked about retargeting and why you should consider doing it. But even if you don’t want to run ads, you should setup a LinkedIn ads account. Just putting the LinkedIn pixel on your site gives you a great website demographic visualization to see what types of people are hitting your site by the demographics stored in LinkedIn.

And you can setup audiences by page to compare demographics on specific parts of your site. 🔥

Why would you do this?

Amazing insights to help either learn who your personas or target audiences are or confirm you’re attracting who you think you are. 🚀🚀🚀

Check it out as this week’s Cool Tech.

LinkedIn Ads: Targeted Self-Service Ads | LinkedIn Marketing Solutions

Use LinkedIn self-service ads to target and reach more than 500 million professionals worldwide. All you need is a LinkedIn account. Set your own budget. Pay by clicks or impressions. Stop your LinkedIn ads at any time. No long-term contracts. No commitments.

business.linkedin.com

That's it for this edition

Feedback? Suggestions? Email me at [email protected] and please, please, please, share the newsletter and www.techsmartboss.com with anyone else you may think will like it!

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David Ferguson @techsmartboss

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