You don’t know what you don’t know, and when it comes to the Internet, you don’t know what people are out there saying about your brand. So you need a good monitoring tool to search the web for you and bring you back the results.
This week’s cool tech of the week is Awario, They let you set up keywords for what interests you and then they search social media and the web to bring you back new and historical mentions.
This is useful for brand monitoring, competitor monitoring, searching for sales opportunities, etc. But one of the main reasons I like Awario is they give you tools to fine tune the results by blacklisting domains/mentions that are not relevant to your brand so you get better results in the future.
Check it out and start to know what people are saying about you.