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🚀 Here are my best finds for a Tech Smart Boss this week - Issue #74

Tech Smart Boss
David Ferguson
People buy into your brand before they buy your product. 👍🏼

It’s even more important for a #SmallBusinesses because the brand test is actually a credibility test. 👌🏼

#entrepreneur #BusinessTips
New Podcast from Tech Smart Boss
Episode 69: How to Be An Early Technology Adopter (My 6 Step Process)
Top Articles of the Week
5 ways to use personalization to grow your SaaS - Baremetrics
45 tips to spark your landing page optimization
A painless intro to working with APIs – freeCodeCamp
Drop Google and Facebook Groups and Use This Instead 
Cool Tech of the Week
You don’t know what you don’t know, and when it comes to the Internet, you don’t know what people are out there saying about your brand.  So you need a good monitoring tool to search the web for you and bring you back the results.
This week’s cool tech of the week is Awario,  They let you set up keywords for what interests you and then they search social media and the web to bring you back new and historical mentions.
This is useful for brand monitoring, competitor monitoring, searching for sales opportunities, etc.  But one of the main reasons I like Awario is they give you tools to fine tune the results by blacklisting domains/mentions that are not relevant to your brand so you get better results in the future.
Check it out and start to know what people are saying about you.
Awario: The Social Media & Web Monitoring Tool Your Brand Needs
That's it for this edition
Feedback? Suggestions? Email me at [email protected] and please, please, please, share the newsletter and with anyone else you may think will like it!
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David Ferguson
David Ferguson @techsmartboss

We curate the best articles on the web to bring you actionable ideas to grow your business via do-it-yourself technology (plus we make videos to show you how). Delivered once a week, Saturday at 10am.

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