We talked about the importance of defining your businesses customer personas in Episode 58 of the podcast
. The customer persona is the cornerstone of a marketing framework, and determines your content, your ad strategies, your product roadmaps, everything really.
HubSpot just released a cool free tool to help you document you customer persona and learn more about what they are. Even if you have a good set of personas, this tool may help you refine it, make it better, and make it more fun and easy to share with your team.
Of course it’s a HubSpot lead generation tool, so they ask your contact information to save/download your persona, but HubSpot is cool and has good content and you can always unsubscribe from their emails.
Check out the HubSpot “Make My Persona” tool as our Cool Tech of the Week.