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🚀 Here are my best finds for a Tech Smart Boss this week - Issue #96

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September 1 · Issue #96 · View online
Tech Smart Boss
David Ferguson
When 💩 happens, shrug it off and move to the next. It wasn’t meant to be. I never saw where having a pity party 🎈 solved anything. 🤷🏼‍♂️ #entrepreneur #businesstips
9:19 PM - 25 Aug 2018
New Podcast from Tech Smart Boss
Episode 90: 6 Key Steps to Making a Successful Lead Magnet
Top Articles of the Week
25 incredibly useful Google Docs tips and tricks
How to Improve Team Communication: The Ultimate Guide
How to Promote Your Local Business with These 15 Marketing Strategies
8 Mistakes we made in our Company’s First 8 Years – Hacker Noon
Job Offer Letter Template and Sample | Hire by Google
What Happened on Social Media in August: Monthly Round-Up
Cool Tech of the Week
We talked about the importance of defining your businesses customer personas in Episode 58 of the podcast. The customer persona is the cornerstone of a marketing framework, and determines your content, your ad strategies, your product roadmaps, everything really.
HubSpot just released a cool free tool to help you document you customer persona and learn more about what they are. Even if you have a good set of personas, this tool may help you refine it, make it better, and make it more fun and easy to share with your team.
Of course it’s a HubSpot lead generation tool, so they ask your contact information to save/download your persona, but HubSpot is cool and has good content and you can always unsubscribe from their emails.
Check out the HubSpot “Make My Persona” tool as our Cool Tech of the Week.
Hubspot - Make My Persona
That's it for this edition
Feedback? Suggestions? Email me at david@techsmartboss.com and please, please, please, share the newsletter and www.techsmartboss.com with anyone else you may think will like it!
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